Driving Soccer Engagement Among Latino and African American Youth: adidas' Added Value at Tournaments

Objective

For Soccer, with the helps of its partners, provide black and hispanic soccer players opportunities to demonstrate their skills at showcases around the country. In collaboration with adidas, SEQL provides soccer players at these events free highlight tapes to expand their soccer horizon.

Challenges

Ensuring each student-athlete who participates in the ID Showcase has highlight clips to send off to college coaches and scouts at no cost to them.

Creative Process

1. Game That Binds Us : SEQL’s studio team produced a short-form series with an athlete in each of the 12 cities of the Showcase. The series tells a story of their soccer prowess and how their play style embodies their city — amassing more than 500k views.

2. Exposure Content: More than 5,000 athlete participants walked away with more than (3) three content pieces for their personal use, completely free to them.

3. Deliver Impact: Adidas was seen at the forefront of providing this experience, ensuring each athlete could share their top moments to expand their recruiting horizon.

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Solutions

SEQL’s application and videographer network provides each athlete participant and their guardians access to download and share seamlessly all content captured from the two-day event.